:root{--project-accent:#ee1e7a;--project-deep:#692152}
.project-debbie{--project-accent:#c99342;--project-deep:#64234f}
.project-edwards{--project-accent:#c28c2c;--project-deep:#182a38}
.project-paper{background:#f7f5ef;color:var(--ink-on-paper)}
.project-hero{position:relative;min-height:720px;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden;padding:138px 6vw 0;background:var(--bg);color:var(--ink)}
.project-hero::before{position:absolute;right:-.03em;top:82px;color:transparent;font-size:min(17vw,240px);font-weight:800;letter-spacing:-.075em;line-height:1;-webkit-text-stroke:1px var(--line-dark);white-space:nowrap}
.project-printdare .project-hero::before{content:'PRINTDARE'}
.project-debbie .project-hero::before{content:'DEBBIE JOY';font-size:min(14vw,210px)}
.project-edwards .project-hero::before{content:'EDWARDS & SONS';font-size:min(11.2vw,175px)}
.project-grid-mark{position:absolute;inset:84px 0 0 50%;background:linear-gradient(rgba(59,91,255,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(59,91,255,.045) 1px,transparent 1px);background-size:34px 34px;mask-image:linear-gradient(90deg,transparent,#000 25%,#000 88%,transparent)}
.project-back{position:absolute;z-index:2;top:124px;left:6vw;color:var(--ink-dim);font-family:var(--font-mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;transition:color .25s var(--ease)}
.project-back:hover{color:var(--accent)}
.project-hero-copy{position:relative;z-index:1;display:grid;grid-template-columns:1.42fr .58fr;gap:8vw;align-items:end;padding-bottom:62px}
.project-label{grid-column:1/-1;color:var(--accent);font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.project-printdare .project-label,.project-debbie .project-label{display:flex;align-items:center;flex-wrap:wrap;gap:16px 22px}
.project-progress{display:inline-flex;align-items:center;gap:8px;padding:7px 11px;border:1px solid rgba(74,222,128,.5);color:#4ade80;font-size:10px;line-height:1.4;letter-spacing:.08em;white-space:nowrap}
.project-progress::before{content:'';width:6px;height:6px;border-radius:50%;background:#4ade80;flex-shrink:0}
.project-hero h1{max-width:920px;font-size:clamp(58px,8.2vw,120px);font-weight:800;line-height:.88;letter-spacing:-.06em}
.project-hero h1 span{color:var(--project-accent)}
.project-hero-copy>p{max-width:520px;color:var(--ink-dim);font-size:18px;line-height:1.65}
.project-hero-meta{position:relative;z-index:1;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin:0 -6vw;border-top:1px solid var(--line-dark)}
.project-hero-meta>div{min-height:108px;padding:24px 6vw 24px 24px;border-right:1px solid var(--line-dark)}
.project-hero-meta>div:first-child{padding-left:6vw}
.project-hero-meta span{display:block;margin-bottom:10px;color:var(--accent);font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase}
.project-hero-meta strong{font-size:15px;font-weight:600}

.project-showcase{padding:88px 6vw 44px}
.project-browser{overflow:hidden;border:1px solid rgba(10,10,11,.18);background:#fff;box-shadow:0 30px 80px rgba(10,10,11,.14)}
.browser-bar{height:46px;display:flex;align-items:center;gap:8px;padding:0 17px;border-bottom:1px solid rgba(10,10,11,.13);background:#ebe9e2}
.browser-bar span{width:8px;height:8px;border-radius:50%;background:#aaa79e}
.browser-bar b{margin-left:14px;color:#77746c;font-family:var(--font-mono);font-size:10px;font-weight:400;letter-spacing:.04em}
.project-browser img{display:block;width:100%;height:auto}
.showcase-caption{display:flex;justify-content:space-between;gap:20px;padding:20px 0 0;color:var(--ink-on-paper-dim);font-family:var(--font-mono);font-size:11px;letter-spacing:.07em;text-transform:uppercase}
.showcase-caption a{color:var(--ink-on-paper);border-bottom:1px solid currentColor}
.project-progress-note{margin-top:16px;max-width:680px;color:var(--ink-on-paper-dim);font-size:13px;line-height:1.65}

.project-overview,.project-experience,.project-brand-direction{padding:88px 6vw 130px}
.project-section-tag{display:flex;align-items:center;gap:14px;margin-bottom:54px;font-family:var(--font-mono);font-size:12px;letter-spacing:.09em;text-transform:uppercase}
.project-section-tag span{display:flex;align-items:center;justify-content:center;width:42px;height:34px;background:var(--accent);color:#fff}
.project-section-tag b{font-weight:500}
.overview-copy{display:grid;grid-template-columns:1.2fr .8fr;gap:9vw;align-items:start}
.overview-copy h2,.experience-intro h2,.outcome-grid h2{font-size:clamp(42px,5.8vw,82px);line-height:.98;letter-spacing:-.045em}
.overview-copy>div{display:grid;gap:22px;padding-top:8px}
.overview-copy p,.experience-intro p,.outcome-copy>p{font-size:17px;line-height:1.72;color:var(--ink-on-paper-dim)}
.before-frame{display:grid;grid-template-columns:.38fr .62fr;margin-top:90px;border:1px solid rgba(10,10,11,.17)}
.before-label{display:flex;flex-direction:column;justify-content:space-between;padding:34px;border-right:1px solid rgba(10,10,11,.17)}
.before-label span{color:var(--accent);font-family:var(--font-mono);font-size:12px;letter-spacing:.1em}
.before-label p{max-width:300px;font-size:17px;line-height:1.55}
.before-image{overflow:hidden;min-height:430px;background:#ddd}
.before-image img{width:100%;height:100%;object-fit:cover;object-position:top}
.brief-points{display:grid;grid-template-columns:repeat(3,1fr);min-height:430px}
.brief-points>div{display:flex;flex-direction:column;padding:34px;border-right:1px solid rgba(10,10,11,.17)}
.brief-points>div:last-child{border-right:0}
.brief-points span{color:var(--accent);font-family:var(--font-mono);font-size:11px;letter-spacing:.08em}
.brief-points strong{margin-top:46px;font-size:24px;line-height:1.05;letter-spacing:-.03em}
.brief-points p{margin-top:auto;padding-top:24px;color:var(--ink-on-paper-dim);font-size:14px;line-height:1.6}

.project-direction{padding:122px 6vw 132px;background:var(--bg);color:var(--ink)}
.direction-heading{display:grid;grid-template-columns:1.25fr .75fr;gap:9vw;align-items:end}
.direction-heading h2{font-size:clamp(54px,7.7vw,110px);line-height:.9;letter-spacing:-.055em}
.direction-heading h2 em{color:var(--project-accent);font-style:normal}
.direction-heading p{color:var(--ink-dim);font-size:18px;line-height:1.65}
.direction-principles{display:grid;grid-template-columns:repeat(3,1fr);margin-top:88px;border-top:1px solid var(--line-dark);border-left:1px solid var(--line-dark)}
.direction-principles article{min-height:390px;display:flex;flex-direction:column;padding:34px;border-right:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark)}
.direction-principles svg{width:64px;height:64px;margin-bottom:70px;fill:none;stroke:var(--project-accent);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.direction-principles span{color:var(--accent);font-family:var(--font-mono);font-size:11px;letter-spacing:.08em}
.direction-principles h3{margin-top:22px;font-size:clamp(25px,2.4vw,36px);line-height:1.05;letter-spacing:-.035em}
.direction-principles p{margin-top:auto;padding-top:24px;color:var(--ink-dim);font-size:15px;line-height:1.65}

.experience-intro{display:grid;grid-template-columns:1.15fr .85fr;gap:9vw;align-items:end}
.experience-stage{display:grid;grid-template-columns:1.35fr .65fr;margin-top:82px;border:1px solid rgba(10,10,11,.17)}
.experience-screen{min-height:610px;overflow:hidden;border-right:1px solid rgba(10,10,11,.17);background:#e9e6df}
.experience-screen img{width:100%;height:100%;object-fit:cover;object-position:top}
.experience-stage aside{display:grid}
.experience-stage aside>div{padding:28px;border-bottom:1px solid rgba(10,10,11,.17)}
.experience-stage aside>div:last-child{border-bottom:0}
.experience-stage aside span{color:var(--accent);font-family:var(--font-mono);font-size:11px}
.experience-stage aside strong{display:block;margin-top:13px;font-size:20px}
.experience-stage aside p{margin-top:9px;color:var(--ink-on-paper-dim);font-size:14px;line-height:1.55}
.design-details{display:grid;grid-template-columns:1.35fr .65fr .9fr;margin-top:20px;border-top:1px solid rgba(10,10,11,.17);border-left:1px solid rgba(10,10,11,.17)}
.brand-direction-title{margin-top:72px;font-size:clamp(30px,4vw,54px);line-height:1;letter-spacing:-.045em}
.design-details>div{min-height:260px;display:flex;flex-direction:column;justify-content:space-between;padding:28px;border-right:1px solid rgba(10,10,11,.17);border-bottom:1px solid rgba(10,10,11,.17)}
.design-details span{font-family:var(--font-mono);font-size:10px;letter-spacing:.08em}
.detail-type{background:#fff}
.detail-type strong{font-size:clamp(31px,4vw,58px);line-height:.84;letter-spacing:-.06em}
.detail-colour{background:var(--project-accent);color:#171217}
.detail-colour i{font-size:27px;font-style:normal;font-weight:700}
.detail-action{background:var(--project-deep);color:#fff}
.detail-action button{align-self:flex-start;padding:16px 22px;border:2px solid #171217;background:var(--project-accent);box-shadow:5px 5px 0 #171217;font-weight:800;pointer-events:none}
.project-debbie .detail-colour{background:#64234f;color:#fff}
.project-debbie .detail-action{background:#d9c3d8;color:#171217}
.project-edwards .detail-colour{background:#182a38;color:#fff}
.project-edwards .detail-action{background:#eee8db;color:#171217}
.project-edwards .detail-action button{border-color:#182a38;background:#c28c2c;box-shadow:5px 5px 0 #182a38;color:#101820}
.project-edwards .project-hero-meta,.project-printdare .project-hero-meta,.project-debbie .project-hero-meta{grid-template-columns:repeat(3,minmax(0,1fr))}

.project-brand-direction{border-top:1px solid rgba(10,10,11,.15)}
.brand-direction-intro{display:grid;grid-template-columns:1.15fr .85fr;gap:9vw;align-items:end}
.brand-direction-intro h2{font-size:clamp(42px,5.8vw,82px);line-height:.98;letter-spacing:-.045em}
.brand-direction-intro p{font-size:17px;line-height:1.72;color:var(--ink-on-paper-dim)}
.project-brand-system{grid-template-columns:minmax(0,1fr) minmax(0,1fr);margin-top:72px}
.project-brand-system>div{min-width:0;min-height:300px;gap:28px}
.project-brand-system .detail-type{grid-column:auto}
.project-brand-system .detail-type strong{font-size:clamp(30px,4.2vw,62px);line-height:.94}
.project-debbie .project-brand-system .detail-type strong{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.045em}
.project-brand-system .detail-action{justify-content:flex-start}
.project-brand-system .detail-action button{margin-top:auto;max-width:calc(100% - 5px);white-space:normal;text-align:left}
.project-brand-system .detail-voice{justify-content:flex-start;background:#efe9e2;color:var(--ink-on-paper)}
.project-brand-system .detail-voice strong{font-size:clamp(32px,3.7vw,52px);line-height:.98;letter-spacing:-.045em}
.project-brand-system .detail-voice p{max-width:440px;font-size:14px;line-height:1.6;color:var(--ink-on-paper-dim)}
.project-debbie .project-brand-system .detail-voice{background:#eee5ed;color:#64234f}
.edwards-brand-system{grid-template-columns:1fr 1fr;margin-top:72px}
.edwards-brand-system>div{min-height:340px}
.edwards-brand-lockup{background:#f6f4ee;color:#12202b}
.edwards-brand-lockup>p{max-width:420px;color:#66635b;font-size:14px;line-height:1.55}
.case-edwards-logo{width:min(100%,360px);margin:auto;text-align:center;font-family:'Inter',sans-serif;line-height:.82}
.case-edwards-logo strong{display:block;font-size:clamp(36px,4.8vw,70px);font-weight:700;letter-spacing:-.06em}
.case-edwards-logo b{display:block;color:#a2762c;font-size:clamp(32px,4.2vw,61px);font-weight:700;letter-spacing:-.055em}
.case-edwards-logo b i{font-family:'Source Serif 4',serif;font-size:1.08em;font-style:normal;font-weight:600}
.case-edwards-logo small{display:block;margin-top:20px;padding-top:12px;border-top:2px solid #a2762c;font-size:8px;font-weight:700;letter-spacing:.16em}
.edwards-brand-palette{background:#12202b;color:#fff}
.case-palette{display:grid;grid-template-columns:1fr 1fr;gap:24px 18px;margin:auto 0}
.case-palette>div{display:grid;grid-template-columns:42px 1fr;grid-template-rows:auto auto;align-items:center;column-gap:11px}
.case-palette i{grid-row:1/3;width:42px;height:42px;border:1px solid rgba(255,255,255,.25);border-radius:50%}
.case-palette strong{font-family:'Inter',sans-serif;font-size:15px;font-weight:500}
.case-palette small{color:rgba(255,255,255,.58);font-family:var(--font-mono);font-size:9px}
.edwards-brand-type{background:#fff;color:#12202b}
.case-type-row{display:grid;grid-template-columns:90px 1fr;align-items:center;gap:18px;padding:18px 0;border-top:1px solid rgba(10,10,11,.16)}
.case-type-row>b{color:#a2762c;font-family:'Source Serif 4',serif;font-size:68px;font-weight:600;line-height:.8}
.case-type-row.sans>b{color:#12202b;font-family:'Inter',sans-serif;font-weight:400}
.case-type-row p{display:grid;gap:5px}
.case-type-row p strong{font-family:'Inter',sans-serif;font-size:15px;font-weight:500}
.case-type-row p small{color:#77746c;font-family:var(--font-mono);font-size:9px}
.edwards-brand-system .edwards-brand-voice{justify-content:flex-start;gap:20px;background:#e3ddce;color:#12202b}
.edwards-brand-voice>strong{font-size:clamp(32px,3.7vw,52px);line-height:.87;letter-spacing:-.05em}
.edwards-brand-voice>p{max-width:440px;color:#55534d;font-size:14px;line-height:1.55}
.edwards-brand-voice button{align-self:flex-start;margin-top:auto;padding:16px 22px;border:2px solid #12202b;background:#a2762c;box-shadow:5px 5px 0 #12202b;color:#fff;font-weight:800;pointer-events:none}

.project-outcome{padding:128px 6vw;background:var(--paper);color:var(--ink-on-paper);border-top:1px solid rgba(10,10,11,.15)}
.outcome-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:10vw;align-items:start}
.outcome-copy{display:grid;gap:34px}
.outcome-list{border-top:1px solid rgba(10,10,11,.17)}
.outcome-list>div{display:grid;grid-template-columns:38px 1fr;gap:20px;padding:19px 0;border-bottom:1px solid rgba(10,10,11,.17)}
.outcome-list span{color:var(--accent);font-family:var(--font-mono);font-size:11px}
.outcome-list p{font-size:16px;line-height:1.5}
.outcome-note{padding-left:18px;border-left:3px solid var(--accent);font-family:var(--font-mono);font-size:11px!important;line-height:1.6!important}
.project-next{padding:0 6vw 120px}
.project-next a{display:grid;grid-template-columns:.65fr 1.35fr auto;gap:30px;align-items:center;padding:34px 0;border-top:1px solid rgba(10,10,11,.18);border-bottom:1px solid rgba(10,10,11,.18)}
.project-next span{color:var(--accent);font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase}
.project-next strong{font-size:clamp(28px,4vw,56px);letter-spacing:-.04em}
.project-next b{font-size:30px;transition:transform .3s var(--ease)}
.project-next a:hover b{transform:translate(4px,-4px)}

@media(max-width:980px){
  .project-hero-copy,.overview-copy,.direction-heading,.experience-intro,.brand-direction-intro,.outcome-grid{grid-template-columns:1fr;gap:30px}
  .project-hero-meta{grid-template-columns:repeat(2,1fr)}
  .project-edwards .project-hero-meta,.project-printdare .project-hero-meta,.project-debbie .project-hero-meta{grid-template-columns:repeat(2,1fr)}
  .project-hero-meta>div:nth-child(3){padding-left:6vw}
  .before-frame,.experience-stage{grid-template-columns:1fr}
  .before-image,.experience-screen{min-height:0}
  .before-image img,.experience-screen img{display:block;width:100%;height:auto;object-fit:contain}
  .before-label,.experience-screen{border-right:0;border-bottom:1px solid rgba(10,10,11,.17)}
  .before-label{min-height:220px}
  .brief-points{grid-template-columns:1fr;min-height:0}
  .brief-points>div{min-height:220px;border-right:0;border-bottom:1px solid rgba(10,10,11,.17)}
  .brief-points>div:last-child{border-bottom:0}
  .direction-principles{grid-template-columns:1fr}
  .direction-principles article{min-height:300px}
  .design-details{grid-template-columns:1fr 1fr}
  .detail-type{grid-column:1/-1}
}
@media(max-width:760px){
  .project-hero{min-height:0;padding-top:150px}
  .project-hero::before{top:103px;font-size:28vw}
  .project-debbie .project-hero::before{font-size:23vw}
  .project-edwards .project-hero::before{font-size:16vw}
  .project-back{top:112px}
  .project-hero-copy{padding-bottom:50px}
  .project-hero h1{font-size:clamp(48px,14vw,72px)}
  .project-hero-copy>p{font-size:16px}
  .project-hero-meta{grid-template-columns:1fr 1fr}
  .project-hero-meta>div{min-height:100px;padding:20px 14px!important}
  .project-hero-meta>div:nth-child(odd){padding-left:6vw!important}
  .project-showcase{padding:58px 6vw 30px}
  .browser-bar{height:36px}
  .browser-bar b{display:none}
  .showcase-caption{align-items:flex-start;flex-direction:column}
  .project-overview,.project-experience,.project-brand-direction,.project-direction,.project-outcome{padding:82px 6vw}
  .project-section-tag{margin-bottom:40px}
  .before-frame,.experience-stage{margin-top:58px}
  .direction-principles{margin-top:60px}
  .direction-principles article{min-height:340px;padding:28px}
  .direction-principles svg{margin-bottom:48px}
  .design-details{grid-template-columns:1fr}
  .detail-type{grid-column:auto}
  .design-details>div{min-height:220px}
  .project-brand-system{grid-template-columns:minmax(0,1fr);margin-top:48px}
  .project-brand-system>div{min-height:240px;padding:24px;gap:24px}
  .project-brand-system .detail-type strong{font-size:clamp(30px,8vw,48px)}
  .project-next{padding:0 6vw 82px}
  .project-next a{grid-template-columns:1fr auto}
  .project-next span{grid-column:1/-1}
}

@media(prefers-reduced-motion:reduce){.project-back,.project-next b{transition:none}}