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02 / Website Redesign · Brand RefreshIn progress

A calmer digital home. Still unmistakably Debbie.

A clearer, more personal website direction for Debbie Joy, an experienced massage therapist and yoga teacher in Islington, London.

Client_Debbie Joy
Industry_Massage & wellbeing
Scope_Website Redesign · Brand Refresh
debbie-joy-yoga.vercel.app
Debbie Joy website concept showing its massage and yoga homepage hero
CURRENT DIRECTION_ / HOMEPAGEView project preview ↗

A preview of the work so far. The website redesign and brand refresh are still being developed.

Building on experience and a personal approach.

Debbie has more than 20 years of experience across massage, yoga and wellbeing, shaped by training in London, Thailand and India. Her original website shared that knowledge in her own voice, with the warmth and individuality of her practice.

The redesign builds on those qualities with a modern presentation and thoughtful routes through her services. The aim is to help visitors explore her work and find the right support, while keeping the personal feel that makes Debbie’s approach distinctive.

THE STARTING POINT_

The previous website shared Debbie’s experience, treatments and personal approach to wellbeing.

Debbie Joy's previous website homepage

From a list of treatments to a reassuring conversation.

The new homepage meets visitors in ordinary language. It gives them permission not to know exactly what they need, then connects familiar feelings to suitable options.

Debbie Joy website showing its needs-led treatment finder

A modern direction.
Still personal.

The brand refresh brings together Debbie's photography, experience and own voice in a calmer editorial system. Rich plum, softer tones and expressive serif headings give the website a warm, personal feel.

TYPE_ / EDITORIAL SERIFCome as
you are.
COLOUR_ / DEBBIE PLUM#64234F
COMPONENT_ / GUIDANCE
VOICE_ / WARM & PERSONALGentle.
Grounded.
Individual.

Debbie's own language, photography and gentle humour keep the experience personal, with practical guidance that helps visitors choose.

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