Simplifying a multi-service offering.
Building a new website and digital identity that promotes and simplifies Edwards & Sons’ four service areas.
One capable team. Four service areas.
Edwards & Sons brings gas, heating, electrical and plumbing expertise together in one small, independent Leicester business. That breadth is a strength, but it can also create a crowded website if every service competes for attention at once.
The job was to make the offer easy to understand, build trust quickly and help people take the next step.
From a long list of trades to a simple decision.
The homepage moves from urgent customer needs into the full service offer, then adds specialist heating depth, a clear process and reasons to trust the people doing the work.
A local identity built around trust and clarity.
The identity brings four service areas together under one recognisable system. A confident navy and brass palette, editorial headings and direct interface language make the business feel established, capable and easy to approach.
One identity gives every service a consistent and recognisable home.
Source Serif 4Headings · Serif
InterBody & UI · Sans serif
CAPABLE.
DIRECT.
Clear language and consistent actions make a broad service offer feel straightforward.
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