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01 / Website · Growth Marketing · Brand DevelopmentIn progress

Making print impossible to ignore.

A bold new digital direction for Print Dare, an independent clothing and merchandise printer based in Hyde, Greater Manchester.

Client_Print Dare
Industry_Print & merchandise
Scope_Website · Growth Marketing · Brand Development
print-dare.vercel.app
Print Dare website concept showing the Good ideas. Great merch. homepage hero
CURRENT DIRECTION_ / HOMEPAGEView project preview ↗

A preview of the work so far. The website and brand direction are still being developed.

Bringing the workshop’s personality online.

Print Dare helps bands, brands, events and local businesses turn ideas into clothing and merchandise. The team offers quick turnaround, detailed full-colour printing and the flexibility to take on everything from one-offs to urgent tour orders.

The project builds on that foundation, bringing more of the team’s personality and printed work into the digital experience. The focus is on showcasing what’s possible and helping each customer find a starting point for their next project.

THE STARTING POINT_

The previous website introduced Print Dare’s services and the team behind the business.

Print Dare's previous About page

From “what do you print?” to “what are you making?”

The website direction gives different customers a clear place to start, then backs the promise up with real work, a simple process and the flexibility that makes Print Dare useful.

Print Dare website customer pathways and project work sections

Proper print.
Proper personality.

The brand development takes its cues from the workshop: bold pink, strong type, direct language and real printed work. The aim is to give Print Dare a stronger presence while keeping the energy and character of the business.

TYPE_ / DISPLAYGOOD IDEAS.
GREAT MERCH.
COLOUR_ / PRINT DARE PINK#EE1E7A
COMPONENT_ / ACTION
VOICE_ / DIRECT & CONFIDENTBold.
Human.
Practical.

Straightforward language brings the people and the work forward, guiding customers from an idea to an enquiry.

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