All work
Professional services — Bristol
Hartwell Law & Accountancy
A calm, credible site for a small practice that competes with much larger firms.
Studio concept — not a live client site
- Industry
- Professional services
- Location
- Bristol
- Scope
- Design, build, launch
The business
An independent practice combining legal advice and accountancy for individuals and owner-managed businesses.
The challenge
The practice looked smaller online than it is in person. Two audiences — private clients and businesses — were competing for the same page.
The approach
We split the site by audience at the first decision point, then kept every route short. Plain language throughout, no stock imagery of handshakes.
The design
- Two clear paths from the homepage: individuals and businesses
- Service pages written as answers, not brochures
- A people section that carries the credibility the copy claims
The outcome
Enquiries now arrive pre-qualified, with the client already knowing which service they need.
