All work
Ecommerce — Manchester
Holloway Coffee Roasters
A small-batch roastery store designed around repeat orders and subscriptions.
Studio concept — not a live client site
- Industry
- Ecommerce
- Location
- Manchester
- Scope
- Design, build, launch
The business
A small-batch coffee roastery selling direct and to independent cafés.
The challenge
Most revenue came from repeat customers, but the store was built for first-time browsing. Subscriptions were buried.
The approach
We designed the product page as the entry point rather than the homepage, and made the subscription option a clear, low-commitment choice rather than a separate journey.
The design
- Product-first navigation with tasting notes surfaced early
- Subscription and one-off purchase presented side by side
- A checkout stripped back to the fields that matter
The outcome
A cleaner path from a returning customer to a repeat order, with fewer steps to reorder.
